Anastasia Egorova worked at Argus-NV (Infratech brand) as the head of marketing and advertising department from August 2016 to July 2017.
Anastasia’s responsibilities involved marketing management, including conducting a competitive analysis, building a marketing strategy, media planning, brand promotion through digital marketing, content marketing, PR, organizing the company’s participation in exhibitions, shooting competitions, and creating marketing materials.
During her time at the company, Anastasia made catalogs, brochures in Russian and English, held many exhibitions, for example, ARMY, INTERPOLITEX, Arms & Hunting, IDEX, IWA, MILEX. She established an advertising partnership with the Kalashnikov Concern and Lobaev Arms. Anastasia also improved the company’s website, launched online promotion (SEO, SMM, PPC, etc.), and conducted photoshoots and video shootings with the participation of Infratech products.
Thanks to Anastasia Egorova, it was possible to increase brand awareness, get more audience engagement, and bring in new customers.
Anastasia is distinguished by initiative, responsibility, professionalism and the desire to perform the work to the highest possible quality. I can characterize Anastasia Egorova as a good, promising employee, and I highly recommend her for any future employment.
Сергей Мяконький
Генеральный директор, «Инфратех»