marketing
Egorova
& Company
My name is Anastasia Egorova, I am a marketer with 15 years of experience in B2B, B2C, advertising agency. I worked at DOT Digital Agency, No. 1 in the nomination "Full cycle of Digital Services"; Jet Infosystems, No. 1 in Russia in IT outsourcing (IDC); ATN representative office, multiple winner of the OpticsPlanet Brilliance Award.

I collaborate with a proven team of designers, photographers, videographers and other specialists.
My name is Anastasia Egorova, I am a marketer with 15 years of experience in B2B, B2C, advertising agency. I worked at DOT Digital Agency, No. 1 in the nomination "Full cycle of Digital Services"; Jet Infosystems, No. 1 in Russia in IT outsourcing (IDC); ATN representative office, multiple winner of the OpticsPlanet Brilliance Award.

I collaborate with a proven team of designers, photographers, videographers and other specialists.
Key competencies
Experience
Independent marketer

  • Competitive analysis
  • Analysis and segmentation of the target audience, CJM
  • Brand DNA: USP, Tone of Voice, history and principles of the company
  • Promotion strategy in B2C and B2B
  • Product matrix development
  • Customer interaction scripts creation, sales department support
  • SMM strategy, content plan, posts
  • Media planning, a selection of bloggers for advertising
  • Participation in the site development: UX, blocks, content
  • Improving the company's rating on Yandex Maps
  • Organizing and conducting video filming
  • Participation in the development of additional products
  • Promotion of distribution channels
  • Organization of participation in industry events
  • Development of a partnership interactions systems
Relaxika, Midori and others
ATN International
Infratech
Business Marketing Partner

  • Competitive analysis
  • Positioning
  • Communication messages
  • Development strategy
  • Launching the Department's internal emailing
  • Launch of a printed digest for customers
  • Events to promote the company's leadership based on the results of the IDC rating
  • Updating the catalog, creating 100+ presentations
  • Organizing 20+ events for customers and employees
  • Preparing 50+ success stories
Digital marketer

  • Target audience analysis
  • Competitive analysis and promotion strategy
  • SMM: creating groups on social networks, conducting advertising campaigns
  • 80% reduction in the cost of a subscriber
  • Translation from English of 50+ texts
Head of the marketing and advertising department

  • Competitive analysis, development strategy
  • Organizing participation in 20+ exhibitions and events: Army, Interpoltech, Arms & Hunting in Russia, IDEX in the UAE, IWA in Germany, MILEX in Belarus
  • Establishing an advertising partnerships with the Kalashnikov and Lobaev Arms
  • Site improvements, installation and configuration of analytics systems
  • Internet marketing: PPC, SEO, SMM, advertising on thematic forums, WOM marketing
  • Creation of a product catalog and brochures in Russian and English
  • Conducting photo and video filmings 10+
Dot Digital Agency and the companies in the alliance
Participated in most of the agency's work processes. I held various positions: from assistant advertising manager to senior sales manager.

  • Conducting 250+ special projects, advertising and PR campaigns for SM clinic, Nutrilon, World Class, Nespresso, ROLF and other companies
  • Testing and launching 480+ advertising campaigns
  • Preparation of 300+ media plans
  • Participation in 10+ tenders
Jet Infosystems
Portfolio
B2B, B2C companies
Independent marketer

  • Competitive analysis
  • Analysis and segmentation of the target audience, CJM
  • Brand DNA: UTP, Tone of Voice, history and principles of the company
  • Promotion strategy in B2C and B2B
  • Product matrix development
  • Customer interaction scripts, sales department support
  • SMM strategy, content plan, posts
  • Media planning, a selection of bloggers for advertising
  • Participation in the development of the site: UX, blocks, content
  • Improving the company's rating on Yandex Maps
  • Organizing and conducting video filming
  • Participation in the development of additional products
  • Promotion of distribution channels
  • Organization of participation in industry events
  • Development of a system of partnership interactions
Jet Infosystems
Business Marketing Partner

  • Competitive analysis
  • Positioning
  • Communication messages
  • Development strategy
  • Launching the Department's internal email mailing list
  • Launch of a printed digest for customers
  • Events to promote the company's leadership based on the results of the IDC rating
  • Updating the catalog, creating 100+ presentations
  • Organizing 20+ events for customers and employees
  • Preparing 50+ success stories
ATN International
Digital marketer

  • Target audience analysis
  • Competitive analysis and promotion strategy
  • SMM: creating groups on social networks, conducting advertising campaigns
  • 80% reduction in the cost of a subscriber
  • Translation from English of 50+ texts
Infratech
Head of the marketing and advertising department

  • Competitive analysis, development strategy
  • Organizing participation in 20+ exhibitions and events: Army, Interpoltech, Arms & Hunting in Russia, IDEX in the UAE, IWA in Germany, MILEX in Belarus
  • Promotional collaboration with Kalashnikov and Lobaev Arms
  • Site improvements, installation and configuration of analytics systems
  • Internet marketing: contextual advertising, SEO, SMM, advertising on thematic forums, WOM marketing
  • Creation of a product catalog and leaflets in Russian and English
  • Conducting photo and video filming 10+
Dot Digital Agency and the companies in the alliance
Participated in most of the agency's work processes. I held various positions: from assistant advertising manager to senior sales manager.

  • Conducting 250+ special projects, advertising and PR campaigns for SM clinic, Nutrilon, World Class, Nespresso, ROLF and other companies
  • Testing and launching 480+ advertising campaigns
  • Preparation of 300+ media plans
  • Participation in 10+ tenders
Portfolio
Portfolio
Education
Advertising and PR
Moscow University for the Humanities
Psychology
Moscow Pedagogical State University
Marketing
"Specialist" at Bauman Moscow State Technical University
SMM
Netology
SEO
Netology
Web analytics
Netology
AI
Instructor Lyubov Cheremisina
Photoshop & Illustrator
Institute of Information Technologies
Google Adwords
"Specialist" at Bauman Moscow State Technical University
HTML & CSS
Udemy
English, C1
Shprachcaffe, Malta
English, B2
Shprachcaffe, Malta
Excel, level 2
"Specialist" at Bauman Moscow State Technical University
1С Bitrix
1C-Bitrix Academy
Education
Advertising and PR, Moscow University for the Humanities
Psychology, Moscow Pedagogical State University
Marketing, "Specialist" at the Bauman Moscow State Technical University
SMM, Netology
SEO, Netology
Web analytics, Netology
Neural networks, Lyubov Cheremisina
Photoshop & Illustrator, Institute of Information Technologies
Google Adwords, "Specialist" at the Bauman Moscow State Technical University
HTML & CSS, Udemy
English C1, Shprachcaffe, Malta
English B2, Shprachcaffe, Malta
Excel, level 2, "Specialist" at the Bauman Moscow State Technical University
1С Bitrix, 1C-Bitrix Academy
In order to be successful in marketing, you need to understand the psychology of your audience. In order to be successful in marketing, you need to understand the psychology of your audience. In order to be successful in marketing, you need to understand the psychology of your audience.
Marketing without data is like driving with your eyes closed. Marketing without data is like driving with your eyes closed. Marketing without data is like driving with your eyes closed. Marketing without data is like driving with your eyes closed.
I'd like to highlight the most important sides of my background.

Initially, I'm a psychologist by my first education, and this helps me better understand the needs of the target audience and build more effective communication with them. In addition, I posses a higher degree in advertising, PR and marketing, which allows me to rely on fundamental knowledge in my work.

Besides, I'm able to delve deeply into the specifics of complex projects, think strategically and analyze data. I'm passionate about digital marketing, innovation and the search for new ideas.
During my professional career, I've gathered a database of effective contractors who are ready to quickly connect to projects.

Testimonials
Contact
If you have any questions, please, write or call me
Phone: +7 916 033 68 09
Email: entredy@mail.ru
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